5 Reasons Why Video Blogging is Bad

Video Bloggers Beware

Last Friday I was on a course entitled “Perfecting Your Pitch”. It was given by Catherine Moonan who coached the Dragon’s Den applicants for the current Irish series.

As part of the day’s course we were recorded on video whilst giving a 10 minute presentation about our business and then took questions from the audience. This was a great exercise and an opportunity to improve my public speaking and my pitch all at the same time. But it got me thinking about doing some video blogging, and the opportunity it affords. However, I’ve decided not to take it up for a number of reasons. Here are my top five picks on why I won’t be video blogging any time soon.

1. Videos Cannot Be Scanned Through by Visitors

When visitors are deciding whether to read a blog post or not, one of the things they often do first is scan their eye over the text to try and get a flavour of what the article is about. With video, this just isn’t possible. Instead, the visitor has to trust that the content of the video is worth watching, something that we cannot always rely on.

2. Watching Videos Is Time Consuming

When you watch a video that has not been edited it’s safe to say that it took you as long to read it as it did for the author to create it. There is no way to speed read the content or to read just the highlighted or bolded text (because there isn’t any).

Quite often I’ll spend no more then 5 seconds running my eye over a post to see if it’s something I might want to invest more time on. With video, there is no equivalent and I have to watch it in full before I know what’s in it.

3. Video Content Cannot be Searched (yet)

Search engines cannot read or understand video content. They cannot index it based on keywords in the audio and they cannot prioritise the importance of the text within it. At least not yet.

This is a major stumbling block for online video content and currently search engines rely on tagging and surrounding text in order to take it’s best guess at the content of the video. This can often mean that search engines index the video content incorrectly or maybe even skip it altogether.

4. Not Exactly Web Friendly

Watching video online requires special browser plugins. The most popular ones are Flash, Media Player and QuickTime. Not all devices have these plugins and depending on how you’re viewing the content you may or may not be able to view it. For example, many YouTube videos don’t embed themselves correctly in RSS feeds.

5. Possibly NSFW (Not Suitable For Work)

You take a small risk when you decide to watch a video in work. Because the truth is you don’t know what’s on the video before you watch it. It might be perfectly suitable or it could surprise you and have inappropriate content halfway through or the audio might include an ear piercing screech. You just don’t know.

So, because of these reasons I’ll be keeping this blog free of video posts for the forseeable future. But that doesn’t mean there won’t be videos. There’s a difference between a music video or an interview and a video post. With the music video, I know what to expect. But with the video post, well, that’s anybody’s guess.

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