New Webstrong Web App – TrackPath


Earlier today over on the Webstrong Blog I launched the first phase of TrackPath. A simple web app to help you track your quotes and proposals. Below is a copy of the post. You can find the original one here.

Today we’re launching the first phase of a little app called TrackPath. Available at, this simple tool lets you track your quotes and proposals. It measures their success rate and provides meaningful statistics to help you make better decisions so you can write more effective proposals in the future.

We’re quietly excited about this project because it scratches an itch we had in our own business and also because we managed to launch it less than 10 days after the idea came to mind.

The Pain

During a recent seminar, I (momentarily!) lost concentration on what was being said and instead started to think about all the proposals I had out at the moment. I tried to recall which ones I needed to follow up on and which ones still needed to be sent. But, I couldn’t remember them all.

I then started to wonder about proposals that had gone out in the past. How many had I won? How many had I lost? If so, why did I lose them? Was I too expensive? Did I not follow up fast enough? Did I have the wrong approach? Was it a cold lead?

All these questions came flooding in and I realised I didn’t have any answers. Moreover I had no easy way to get the answers because I wasn’t tracking the success /failure rate of my proposals.

The 10 Day App

So, I quickly scribbled down a basic wireframe for a simple app that would let me track my proposals.

The next day I booted up Photoshop and started turning the raw sketches into proper designs. I built 5 screens in all and made a promise to myself that I wouldn’t add any new features to these designs until I had launched the app as was laid out here.

To put myself under some pressure I set a launch date for July 6th, just 9 days later, and I setup a Twitter account, registered a domain and launched a teaser site announcing the project and launch date.

I handed the designs over to Phil, who started slicing and dicing the screens into proper code.

Meanwhile I began configuring the application framework. Things like login, registration, authentication, password reminders, etc.

Once I was all done, Phil had the dashboard coded up in HTML and CSS and it was ready to be ‘turned on’ with data driven content.

I quickly built a couple of database tables (one for users and the other to store the proposals). And then started coding up the PHP and SQL statements to pull everything in.

Each time I finished a page, Phil would have another UI screen ready to go,. And it went on like this until we had all 5 screens built.

The Business Model

No project is worthwhile without a business model, and while I accept that this is a very simple app I do think it’ll be a valuable addition to any small business in the B2B space and I think it’d probably be reasonable enough to charge a small fee for the app at some point in the future.

But for now, it’s completely free until we gauge people’s interest and see what the response is like.

Moving Forward

TrackPath is a single user app. But it’s very likely that we’ll flesh this out in the future to include multi-user accounts so each rep can each access their own proposals, with a managerial account overseeing these proposals and tracking the performance of each sales rep. We’ve a hundred different ideas about where to take this new project but we’ll carefully consider each one before including it in TrackPath. Because at it’s core it’s a simple app, and that’s how we want it to stay.

Please check it out at, we’d love any feedback you might have.


2 Comments added. Add comment?

  1. Jeremiah Ryan says:

    Nice, …could be a winner!

    Jul 9, 2009
  2. Iarfhlaith says:

    Thanks Jeremiah!

    Did you check it out? Would love your feedback.

    Jul 10, 2009

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