Iarfhlaith Kelly - Code agus Craic

The use of URL shortening services has exploded since the introduction of micro-blogging sites like Twitter and Jaiku. The most popular ones include url.ie, is.gd and tinyurl.com. The tight restrictions on the maximum length of a Twitter post has created a surge in demand for these simple services.

The only problem is, they’re nowhere near to reaching their potential.

These services could be so much more useful and interesting. And there are loads of simple ways to improve them. They should be leveraging the unique data they receive and help make the service more interesting to everyone. Additionally, as Aidan Finn rightly points out, they’re not always appropriate either as they remove contextual meaning from the text used in the link. This text is a key navigational tool often used by readers to help them decide if something is worth visiting.

This got me thinking about ways to improve this relatively simple service, so I’ve come up with four straight forward ideas to help add value and make them more useful.

1. Add Statistics

Neither Twitter or Jaiku or any other micro-blogging tool provides any form of analytical statistics for their users. Other than our list of followers, we have no way to see who’s viewing (or cyber stalking) our profiles. By adding simple statistics to one of the popular URL shortening services we could see a) who clicked them, b) how often, c) and from where.

The statistics of the URL’s activity could be made public, or alternatively, simple user accounts could be added to the system to allow users to see and manage all their URL links created from within the service over time.

2. Allow Custom Links

Links generated by the current URL shortening services don’t give any context. The text used in the links give no hint as to the content of the source of the link. It would be nice to have an option to choose the text used in the shortened link rather than have the system generate one for you. Obviously the number of available and meaningful URL’s is limited, but it doesn’t necessarily have to be three characters in length (such as http://url.ie/g00). I’d be quote happy with an eight or nine character URL if it gave me some idea about it’s content.

For example, the shortened URL for this post could be http://url.ie/urlPost rather then the context free http://url.ie/g00.

It’s a small improvement, but something that would make these services a lot more useful.

3. Secure RSS Notifications

Simple statistics could be provided via RSS to centralise and aggregate the activity on the URL. It would be a great way to deliver analytical data. Each URL could have it’s own feed (example: http://url.ie/short/rss) or user’s could have an aggregated feed of all their URL’s (example: http://url.ie/iarfhlaith/rss). These could be rendered private or public, allowing the owner to control who has access to view it’s popularity.

4. Go Social

Perhaps there’s also a social networking angle to this. These URL services could build communities around the people who link to the same resources. It would be a great way to connect readers with similar interests, who otherwise may never find out about each other.

It would also be another way to add authority to links into blogs and other news content, albeit just a small portion of the actual number of links likely to be linking to a particular resource. Normally, authority in blog search engines like Technorati and the new Twingly service rely on pinging services to gather data on the number of links back to a resource, but these only work for blogs and news sites. Whereas the URL shortening services, by their very nature, knows who’s linking to what without the need for complex systems.

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Tell Me What You Think

I think these are all simple, interesting concepts that would improve the current URL shortening services, and I’d be keen to hear what anyone else thinks of them. Maybe these are totally useless ideas, but I thought I’d throw them out there. If any of the URL shortening services want to adopt any of these ideas, I’d be delighted if they did. It would make them far more useful, and leverage the data that’s passed through them. If not, I’d be tempted to put together something myself. Shout if you want it.

Yesterday evening I had a pro golf lesson with the very capable David Lavelle. The lesson started off with me hitting a few balls so he could see my swing. Straight away, he was able to tell that my grip needed work and that I was standing too close to the ball.

Within five minutes he was able to show me a new grip, change my stance and correct the distance between me and the ball. It felt a little uncomfortable but I stuck at it.

It made an instant difference. I began hitting the ball cleaner and it flew far straighter then before. It was an amazing feeling to see such an immediate improvement from just a few small tips.

You Can’t Beat Expert Advice

If you don’t know what you’re problems are then there’s no way you’ll be able to address them. Having an expert take a look at my golf swing allowed me to see what faults I had.

Before yesterday, I had no idea that my grip was all wrong. I was also blissfully unaware that my stance was the cause of most of my drives skewing off to the left. So with the new knowledge from the 30 minute lesson I now have an angle to improve my drive and my overall game.

Developers Have Bad Habits Too

The golf lesson and the advice David gave me got me thinking about applying this approach to other aspects of my life, like writing code.

As a developer I’m always looking for new ways to improve my skills. I’m an avid reader of many different developer blogs like Sitepoint, jQuery’s John Resig, and Irish PHP and open source evangelist, David Coallier. I keep up to date on new frameworks and other modern approaches to make my code more readable, scalable and extensible. I also refactor my code as often as possible to prevent it from becoming stale and unreadable. So in general, it’s safe to say that I’m constantly trying to find new and better ways to architect my software.

But it’s not perfect, and I’ve no doubt that I have as many bad habits in my coding style as I have in my golf swing. My recent golf lesson, and the advice given to me by my instructor has made me think about how I could use the same approach to improve my skills as a developer.

Learning to Learn

If you’ve ever heard of the Conscious Competence Learning Matrix, you’ll know that there are four steps to learning anything new. These are:

1. Unconscious Incompetence
2. Conscious Incompetence
3. Conscious Competence
4. Unconscious Competence

(thanks to Louise from Optimum Training for showing this to me)

This matrix outlines how humans learn. Basically, it highlights the steps taken during the learning phase of anything new. These four steps can be explained as:

1. We’re unaware that we don’t know how to do it
2. We’re aware of it, but we still don’t know how to do it
3. We know how to do it but we have to concentrate really hard to do it
4. We know how to do it and can do it instinctively without thinking

For me, it’s the first stage that I struggle with. I’m constantly worried that I’m missing something new. That a new framework or a new approach will somehow pass me by and I won’t hear or learn of it.

However, once I do hear about something new, I’ll voraciously pursue it until I’ve either satisfied myself that it’s not relevant or I’ll convince myself it’s the next big thing and I’ll spend time adopting it into my armoury of development tools. Either way, I’m constantly trying to get passed the stage of unconscious incompetence. I’m eager to learn, but I can only learn what I know I don’t know.

Becoming More Open About My Code

I think every developer, myself included, could benefit from expert/peer advice on their own coding practices. Just like in the golf lesson, a 30 minute meeting with another developer could help highlight some weaknesses and help to identify aspects of my coding style that could be changed easily yet deliver maximum impact on the quality of the code.

I’m keen to get this type of advice, as I’m used to working in isolation away from other developers. So to help get around this I think I’m going to become more open about the way I code and start to publish parts of my work so I can start to get some feedback from the community on the most effective way to write software.

Helping Each Other Out

If there are any web developers reading this who would like to discuss their coding practices or get feedback on their approaches to solving the everyday problems of the web I’ll be happy to give my two cents. Email me or leave a comment here.

For as long as I can remember, businesses have deliberately attempted to confuse consumers by using over-complicated pricing plans that are hard to compare against the competition.

In today’s Ireland, this is especially true for mortgages, broadband and other telecoms services like mobile phone plans.

Have you ever tried to directly compare mortgage rates? It’s tough because many of them are measured in different ways (variable rate, fixed rate, tracker rate, LTV mortgages, etc.). Using different metrics makes it impossible to directly compare each product. The same goes for broadband. It’s hard to directly compare pricing plans.

But this isn’t going to last much longer.

The Game is Changing

There’s a shift in power that’s moving in favour of the consumer. It’s becoming easier for everyone to see through these deliberate attempts to confuse. Social tools have allowed us to become more organised, and more informed.

Comparison sites like Google’s Product Search, GoCompare (UK only) and PriceRunner (also UK only), are helping consumers make informed decisions that are no longer based on a glossy brochure or a smooth talking salesman. They’re based on the views of their piers and the community. They’re also based on cold hard facts.

It’s Already Happening

Recently, the major mobile service providers here in Ireland have had to launch simplified plans that are more flexible and are easier to compare to the competition. Pat Phelan has done a great job highlighting O2’s new Clear plans that have obviously been launched to counteract Threes new Relax plans.

The Best Value Will Win Out

The move to more transparent pricing models is great news for consumers. It will mean that we’ll always know who’s offering the best deal (on price or service) at any particular time.

This will force businesses to provide more competitive transparent prices instead of offering a set of confusing price plans designed to be hard to compare against the competition. In the end, the business providing the best value will win out.

And that’s great news for all of us.

To mark Webstrong’s new tenancy in the Hothouse, I’ve created a teaser web page for Footprint, my newest software project.

For the moment, the site doesn’t say too much. It simply collects names and email addresses of people who want to find out more. But over the next few months I’ll be releasing more information on the whole thing.

I don’t want to give the game away too soon, so apologies for the lack of information. But if you’re keen to know what it’s all about, or even slightly intrigued then why not add your name to the list and I’ll tell you more about it shortly.

I’ll also be looking for alpha and beta testers in the not too distant future. So if you like to poke around new Web2.0 type stuff and get your hands dirty during the early stages of a project (particularly if you’re a web designer), then please register your interest and you’ll receive an invite soon.

You can visit the site at www.footprintapp.com.

If you want to give any immediate feedback, leave a comment here or email info@footprintapp.com.

Microsoft has a tight grasp on Institute of Technologies, and it’s choking the life out of the students.

The vast majority of computer science based courses in Ireland focus largely on teaching Microsoft technologies to the students, despite the fact that they’re only used in niche areas of the industry.

Ever thought about using VB Script as your client side scripting language? Of course not, it’s only supported by Internet Explorer. Want to build a web application powered by Microsoft Access? Don’t even think about it, it’s got a total absence of security features. Oh and it’ll also collapse in on itself with just a handful of simultaneous users. Want to build a web application with ASP? Don’t even bother, ASP is a joke.

Here’s a list of the typical technologies covered in computer science based courses in Ireland right now:

• Microsoft ASP
• Microsoft Visual Basic
• Microsoft Batch Scripting
• Microsoft Access
• Microsoft SQL Server
• Microsoft Active Directory
• Microsoft VB Script
• Microsoft IIS

Do you see the pattern here?

Microsoft has it’s fingers in all the educational pies across the country that teach the next generation of IT workers and they know exactly how to maximise the use of their technologies in industry: to get’m while they’re young when they don’t know any better. But the reality is that these technologies are not used by the majority of Irish companies in the web industry. In the job market there’s only a minuscule portion of employers looking for graduates with skills in these areas.

Adjusting for the Industry

For college graduates, the majority are blissfully unaware that they are now armed with a set of useless skills that have no practical use in the real world. It’s only after a few job interviews and a rude awakening do they realise that the last four years has been spent learning skills that are worth almost nothing in the work place. They now face the long hard struggle of relearning everything all over again, getting to grips with the actual technologies used in the industry.

Here’s what that the above list should have looked like:

• PHP
• Java
• Perl
• MySQL
• Oracle
• JavaScript
• Apache

But it a seems that unless you can provide lucrative course sponsorship or another similar type of sweetener, big businesses such as Microsoft, will win the syllabus wars over open source technologies for as long as colleges find the lure of the greenback more appealing then providing their graduates with real industry strength skills.

Better Doesn’t Mean Harder

Learning the industry standards, isn’t any more difficult or doesn’t take any longer then learning the poorer Microsoft alternative. It simply means a shift in the content of the course syllabus. Why spend time learning ASP and Access powered web applications when you could just as easily learn how to make a scalable, well structured PHP, MySQL powered web app? It makes no sense.

Calling All Students

If there are any students reading this doing an IT based course, then please consider going to your course director tomorrow morning and ask him/her why there are so many irrelevant Microsoft technologies taught in your course and request that a larger emphasis be put on open source technologies instead. It’ll save you having to relearn what you thought you knew, on a platform that’s actually used in the real world.